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Fundraising Basics: A Complete Guide, Second Edition
Barbara L. Ciconte, CFRE, Senior Vice President Of Consulting Services, Donor Strategies, Inc., Jeanne Jacob, CAE, CFRE, Executive Director, Goodwin House Foundation
ISBN-13: 9780763734466
ISBN-10: 0763734462
$69.95 (Sugg. US List)
Paperback
438 Pages
© 2005
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The Second Edition of the essential book on the basics of fundraising provides new, up-to-date and valuable information that every beginning fundraiser needs to know. With updated case studies and real-life examples, this practical guide will continue to provide an overview of the field and give development staff, managers, and directors a platform from which to operate their fundraising programs. The new edition also provides much needed information on giving trends, computer hardware and software available for fundraisers, cost estimates and workflow timetables, and the importance of the Internet. This primer remains a must-have for anyone new to the fundraising arena.
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